Packaging is becoming more and more important, the “packaging revolution” of major brands is proceeding quietly and rapidly.
A Research shows that: 44.66% of consumers think that most of personal care cosmetics packaging is without special features on the market. 64.08% of consumers hope that personal care cosmetics packaging can be more creative and fashionable; 95% of consumers say they are impulsive to purchase cosmetic products due to the beautiful outer packaging.
The era of visual consumption has came. Consumers are not only concerned about the functionality and practicality of the product itself, but also the visual experience and packaging texture of the product.
The creative packaging of cosmetics with a car design or a house design is coming.
The younger generation of consumers not only pay attention to the practicality and the characteristics of the product itself, but also pursue the individualization and differentiation of the product. For cosmetics, personal impression is a very important psychological factor. Through specific packaging design, consumers can feel the uniqueness, thereby increasing consumers’ stickiness to products and improving brand loyalty.
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